Marwan N. Al Qur’an, King Fahd University of Petroleum & Minerals (KFUPM), Saudi Arabia
Abstract: This study looks at drivers of internationalisation and the important location decision factors contributed to the selection of a beneficial country for international expansion. One in-depth and information-rich case study of the Arabian premium international professional service firms was purposively undertaken. The results show that both firm and location-specific factors, firm’s competitive advantage, company’s management attitudes and profit growth were the main drivers of internationalisation. Further, the study reveals that the pre-development of country qualitative and quantitative location factors was elemental to attain profitable foreign country choice. Accordingly, these findings have significant theoretical and practical implications to the internationalisation and foreign market entry of professional service firms.
Keywords: Internationalisation, foreign market selection, Arabian international service firms, case study