Stimulating diasporic tourism as a niche market for Caribbean tourism

SHERMA ROBERTS, UNIVERSITY OF WEST INDIES, BARBADOS
Abstract: The global financial crisis has led the Caribbean tourism industry to search for new products and markets. Diaspora tourism presents an opportunity to explore a new market niche in the face of increasing global competition, and changing consumer psychographics. This study examines the workings of diaspora tourism as it emanates from the global city of Toronto and impacts on the diasporic homeland of Guyana.
Keywords: diaspora; diasporic tourism; sustainable tourism; Guyana; Toronto.